Hokkai Fukubukuro

A bag filled with fish for a reduced price

Fukubukuros are a key aspect of Japanese New Year celebrations. These traditional bags can be filled with all kinds of products, such as clothes, hardware or food depending on the store or brand where you buy it. The buyer does not know the exact content of the bag. The only guarantee is that he gets a big discount.

A couple years ago, we introduced this Japanese tradition in the Netherlands. During our open days we offered the Hokkai Fukubukuro and with success! More and more people are curious to try the bag filled with delicious fish products that are healthy and easy to prepare.

It’s worth it

Due to the increased demand for our Fukubukuros we have decided to offer these traditional lucky bags more often. This way you can explore and experiment with the assortment of Hokkai in an easy and fun way.

You are able to order the Fukubukuro until the 27th of March 2020 with a great discount! We make sure that your bag is filled with goodness and ready for pick up in IJmuiden from Wednesday the 25th of March until Saturday the 28th of March. When you pick up the bag, you will find out what’s inside this time!

They already enjoyed their Fukubukuro

Home cook Oof made Buri no Kirimi

Check out the recipe

Home cook Wesley prepared Saba Mirinboshi

Check out the recipe

Home cook Julia prepared Sake Sashimi

Check out the recipe

Home cook Joris prepared Shio Saba

Check out the recipe

Home cook Kirsten made Gindara Saikyozuke

Check out the recipe

Home cook Pieter made Sake Teriyaki

Check out the recipe