Hokkai Fukubukuro

A bag filled with fish for a reduced price

Fukubukuros are a key aspect of Japanese New Year celebrations. These traditional bags can be filled with all kinds of products, such as clothes, hardware or food depending on the store or brand where you buy it. The buyer does not know the exact content of the bag. The only guarantee is that he gets a big discount.

A couple years ago, we introduced this Japanese tradition in the Netherlands. During our open days we offered the Hokkai Fukubukuro and with success! More and more people are curious to try the bag filled with delicious fish products that are healthy and easy to prepare.

It’s worth it

Due to the increased demand for our Fukubukuros we have decided to offer these traditional lucky bags more often. This way you can explore and experiment with the assortment of Hokkai in an easy and fun way.

You are able to order the Fukubukuro until the 29th of January 2020 with a 20% discount! We make sure that your bag is filled with goodness and ready for pick up in IJmuiden on Friday the 31st of January and Saturday the 1st of February. When you pick up the bag, you will find out what’s inside this time!

Joris (33) from Alkmaar: “Last December, I bought a Hokkai Fukubukuro for the fourth time. Especially the variety of fish appeals to me. There is raw fish for sushi or salads, but also oven products for warm meals.”

“The big advantage of Hokkai’s fish products is that you can keep them in your freezer. Moreover, it only takes about 30 minutes to thaw before you can start cooking. This is convenient for the busier days but also when I have to prepare dinner for friends.”

“This time I choose for the Shio Saba, or ‘salted mackerel’. This fish is already very tasty itself and can be put into the oven directly. While I wait until the oven is at the right temperature, I start preparing the rice and vegetables. Dinner will be ready in no time.”

“I put the salted mackerel fillets on a baking tray with some baking paper and put it in the oven for 7 minutes at 230 degrees. This is the result! Doesn’t it look delicious. Not to mention the wonderful scent in my house.”

“Today I choose the easy option and prepare some rice and green beans in garlic butter and soy sauce. It doesn’t get much easier and tastier than this. Enjoy!”